Datacard Selections: By The Numbers
Do you buy mailing list data? If so you may be familiar with datacard selections, which provide the source titles and brief descriptions of the audience the list targets. Importantly, datacards are about numbers. For starters, the sheer number of datacards is upwards...
Infinite Media Earns U.S./EU Privacy Shield Certification
Infinite Media Concepts, LLC, the parent company of Mailinglists.com and MailingListsXPRESS is proud to announce that it has received U.S./EU Privacy Shield certification from the U.S. Department of Commerce. As a result Infinite Media is listed among those businesses...
Facebook Profile Data: What’s Not To Like?
In today’s connected marketplace, everybody collects user data. As the nation’s largest social media platform, Facebook profile data offers the best opportunity to study user attitudes toward collection of their personal data. Pew Research Center conducted...
It’s 2019! Time For A Mailing List Update
The New Year is a good time to refresh direct mail marketers about the available wealth of list data options. After all, we all know that probably 50% of the success of B2B and B2C campaigns is attributable to the mailing list. So, it pays to be aware not only of the...
USPS 2019 Rate Increases
The Postal Service has announced rate increases which will take effect on January 27, 2019. USPS 2019 rate increases range from 1.394% for mixed automated area distribution center – MAADC – mail (old rate: $0.287, new rate: $0.291) to 2.555% for automated...
USPS 2019 Promotions: Closing The Gap Between Direct Mail & Direct Sale
For 2019, the Postal Service is continuing to provide promotions and incentives for mailers to combine enhanced print and cross channel media technologies with marketing mail. As direct marketers know, speeding the journey from awareness, to consideration to action is...