How Census Bureau Data Can Help Direct Marketers Find Their Groove
The Census bureau is our nation’s “public square” for gathering and distributing data pertaining to the U.S. population. We are all familiar with the census that takes place every ten years. That is just the beginning. In fact, the census bureau data includes most of...
Ethnic Audiences: Reach Is In The Details
The U.S. population is a “melting pot” of ethnic audiences that has been simmering for 243 years. Fresh ingredients are being added all the time. As our collective makeup evolves, it’s a mistake to view what is “American” as monolithic....
The Different Types of Mailing Lists: Find The Perfect Blend
It is rare for a business to approach a direct marketing campaign in a list data vacuum. Even a startup probably has a list of known early stage supporters or even buyers. More mature enterprises should have a database of customers and prospects that can form the core...
Marketing and Fundraising in a Majority Minority America
The long predicted ethnic/racial majority minority U.S. population will soon be here. The 2020 census will show that more than 50% of children in the U.S. belong to an ethnic or racial minority. By 2044, that is projected to be true for the entire population. In a...
The World Wide Web At 30
The world wide web is 30 years old. Sir Tim Berners-Lee, the father of the web has written: “The web has become a public square, a library, a doctor’s office, a shop, a school, a design studio, an office, a cinema, a bank, and so much more.” It is...
Email Appends. First Step Or Finishing Touch? Yes.
Email Appends Provide The Missing Link Quite often, businesses have data for physical residences and businesses. They may have demographic, firmographic and even psychographic data. But they may lack one of the most robust bits of data in today’s direct...