Telemarketing In The Mix

Telemarketing In The Mix

The continued role of telemarketing as a productive tool in the direct marketing mix is worth mention. Just as the experience of using the web has migrated from desktop to tablet and smartphone devices, the experience of speaking with another…

Reaching Executives At Home Sweet Home

Reaching Executives At Home Sweet Home

For direct marketing campaigns to succeed, the undivided attention of the recipient is more than a little helpful. This is particularly true when reaching out to executive level decision makers. Given that their office days are overfilled with scheduled –…

The Value Of Drive Time Radius Data

The Value Of Drive Time Radius Data

Time Is Money. When it comes to drawing traffic to a business location, direct marketers can now take advantage of a fresh way to look at building a prospect file. Instead of (logically?) drawing a circle of a given radius…

Shop Smarter For Business List Selects

Shop Smarter For Business List Selects

Selections are the the “menu” from which B2B direct mail marketers choose to build their mailing lists. With more data available than ever, it pays to really understand the choices. This includes the usual selects, plus some very useful risk…

Make Contact With I.P. Address Data

Make Contact With I.P. Address Data

There’s a new address in town: I.P. address data matched to audience, customer or acquired mailing list data is now available. Such “Ad Tech” is significant because the contact data it yields enables cost effective targeting at a time when…

How Merchant Cash Lenders Grow

How Merchant Cash Lenders Grow

Small businesses, including startups and those with histories of past struggles, need repeated infusions of working capital to survive and thrive. Cash flows can be uneven, and sudden needs arise. Traditional lenders are often unable or unwilling to satisfy the…