The Value Of Drive Time Radius Data

The Value Of Drive Time Radius Data

Time Is Money. When it comes to drawing traffic to a business location, direct marketers can now take advantage of a fresh way to look at building a prospect file. Instead of (logically?) drawing a circle of a given radius…

Shop Smarter For Business List Selects

Shop Smarter For Business List Selects

Selections are the the “menu” from which B2B direct mail marketers choose to build their mailing lists. With more data available than ever, it pays to really understand the choices. This includes the usual selects, plus some very useful risk…

Make Contact With I.P. Address Data

Make Contact With I.P. Address Data

There’s a new address in town: I.P. address data matched to audience, customer or acquired mailing list data is now available. Such “Ad Tech” is significant because the contact data it yields enables cost effective targeting at a time when…

How Merchant Cash Lenders Grow

How Merchant Cash Lenders Grow

Small businesses, including startups and those with histories of past struggles, need repeated infusions of working capital to survive and thrive. Cash flows can be uneven, and sudden needs arise. Traditional lenders are often unable or unwilling to satisfy the…

THE NET-NET ON NET NAMES

THE NET-NET ON NET NAMES

Practically Perfect Mailing lists can be expensive. For large mailings, direct marketers may acquire multiple mailing lists, or augment their customer databases with purchased lists in order to expand coverage. When attempting to cast a wide net, duplication inevitably occurs.…

Declaration of (I)ndependents

Declaration of (I)ndependents

Throughout the current election process, they have spoken. Loud. And clear. They have participated in the primaries of both major parties in droves. Now that the candidates are set, they will be the ones who determine which one becomes the…