Among the changes direct mail marketers can expect in 2017, will be the latest 5-year update to the NAICS Code directory. While the NAICS standard has been in use since 1998, the SIC standard that preceded it remains in continuous use, supported and maintained by...

There’s a new address in town: I.P. address data matched to audience, customer or acquired mailing list data is now available. Such “Ad Tech” is significant because the contact data it yields enables cost effective targeting at a time when USPS standard mail rates are...

Small businesses, including startups and those with histories of past struggles, need repeated infusions of working capital to survive and thrive. Cash flows can be uneven, and sudden needs arise. Traditional lenders are often unable or unwilling to satisfy the need...

Practically Perfect Mailing lists can be expensive. For large mailings, direct marketers may acquire multiple mailing lists, or augment their customer databases with purchased lists in order to expand coverage. When attempting to cast a wide net, duplication...

Throughout the current election process, they have spoken. Loud. And clear. They have participated in the primaries of both major parties in droves. Now that the candidates are set, they will be the ones who determine which one becomes the next President of the United...

The USPS has a vision for the future of direct mail. In the face of mounting competition, the Postal Service is imagining ways to better defend its position as the leading provider of contact and delivery mail services. Amid signs that some of direct marketing’s most...