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Ethnic Audiences: Reach Is In The Details

Ethnic Targeting

The U.S. population is a “melting pot” of ethnic audiences that has been simmering for 243 years. Fresh ingredients are being added all the time. As our collective makeup evolves, it’s a mistake to view what is “American” as monolithic. Direct marketers work hard to refine their campaign targets. Segmentation generally selects for age, income, … Read more