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Travel Marketing: Data Takes A Vacation

Data Driven Travel Marketing

Vacations require a lot of work. In today’s interconnected and never-off world, even R&R requires planning, patience, and organizational skills. From the moment the decision is made to take a trip, a multitude of travel marketing streams begin to converge on the traveler(s). As described by Google, the travel customer journey has five stages that … Read more

Data Hygiene Update: Keep It Clean In 2018

Data Hygiene Update 2018

In addition to content and an offer, every piece of direct marketing mail contains data crucial to its effectiveness. That is the data which enables the USPS being able to deliver it. Specifically the intended recipient’s name and address. This is where data hygiene comes in. When both are current and in good order, the … Read more