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What Does Green Direct Marketing Mean?

What Does Green Marketing Mean?

Green direct marketing is not limited to offers of eco-friendly products and services. A direct response audience may support issues of sustainability and the environment. If this is known to be true, it becomes incumbent on marketers to demonstrate sensitivity to the issues their prospects and customers share. Green Direct Marketing Is As Green Direct … Read more

How Do You Determine Target Audience Size?

How do you determine target audience size?

Direct mail campaigns require a well-defined consumer or business target. Marketers rely on many data points to hone their lists. Perhaps most basic is the target audience size. It makes sense to get this right. Higher numbers are tempting since they can mean more opportunity. However they bring a higher campaign cost. To illustrate, let’s … Read more