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What Are You Suppressing? And Why?

Direct mailers, email senders, and telemarketers are all suppressing something. Or at least they should be. Though millions of potential recipients are readily available it’s typical that only a selection from them are good candidates to be contacted. There are a number of good reasons why this is so, some are legal while some are … Read more

Direct Marketing in a Time of Political Polarization

Politics has become like tribal warfare. The opposite ends of the political spectrum no longer feel like start points for a dialogue, but armed camps defended by zealots. The spirit and process of compromise our founding fathers envisioned as a way to form a more perfect union has been suffused with an atmosphere of rancor. … Read more