|1680000||Total Universe / Universe Rate||$65.00/M|
|131000||1 Month Hotline||$75.00/M|
|406000||3 Month Hotline||$70.00/M|
data card maintenance
The Female New Homeowners Database from HDSI offers marketers the unique opportunity to contact the woman whose name is on the deed to the property, information unavailable on other similar files. Whether the woman has purchased their property on their own or with a partner, data on this file offers only female names. In addition, all of these properties are owner-occupied, not vacation/seasonal homes, nor do they include any homeowners who have stopped and re-started any utilities at the same address, offering the cleanest data available.
Recent research indicates the majority of consumer spending
in the US is controlled by women. Women make 83 percent of
all purchases in the United States, including:
80% of apparel purchases
65% of automotive purchases (influence 95%)
70% of travel purchases
90% insurance/investment/retirement purchases
80% of home furnishings purchases
60% of wine purchases
80% of credit cards.
This highly-responsive female homeowners list represents credit-worthy individuals who have displayed a willingness to spend. In fact, additional research proves that women who have recently purchased new homes will spend more on home-related products in the first six months home ownership than homeowners will will spend in a two year period.
The data is compiled from deed registrations and mortgages from public records on a daily basis.
Phone Numbers are available on 20% of this file.
Test this file for all home décor, gift, women’s apparel, financial, labels, and home office offers.
Usage: Victoria's Secret
|Loan to Value||$10.00/M|
|Length of Residence||$10.00/M|
|Single Family Home/Condo||$10.00/M|